How to engage consumers in addressing modern slavery

In the first episode of the Modern Slavery PEC podcast we’re talking about consumers and their role in addressing modern slavery.

We’re discussing the Modern Slavery PEC report entitled ‘Addressing consumer awareness and (in)action towards modern slavery” with their authors Dr Michal Carrington from the University of Melbourne, Professor Andreas Chatzidakis from Royal Holloway University of London and Professor Deirdre Shaw from the University of Glasgow. Their research analyses how consumer attitudes, intentions and behaviour can be mobilised to help address modern slavery.

We’re discussing why raising awareness of modern slavery alone has limited effectiveness and why identifying clear practical actions to take is crucial in designing campaigns involving consumers, why using consumer power can be most effectively extended to their role as citizens and mobilised to pressure decisionmakers, as well as many other issues. 

The full report that we’re discussing, along with a short research summary and a brief practical guidance on how to engage consumers most effectively, can be found on the Modern Slavery PEC website at https://modernslaverypec.org/resources/consumer-attitudes.